Our system analyses your lead database and identifies the most promising prospects. It then deploys personalised SMS messages and intelligent voice calls at optimal times, qualifying leads before they reach your sales team. The entire process runs on machine learning that improves with each interaction.

Most clients see their first appointments booked within two weeks. The AI learns from your specific market and improves its targeting continuously. Full momentum typically builds over the first month.

We specialise in high-ticket sectors including utilities, financial services, and home improvement. If your business sells products or services with significant value and longer sales cycles, Gas Punks is built for you.

Yes — Gas Punks works with businesses in the UK, US, and beyond. The core service is the same wherever you're based: we reactivate your dormant lead database, book qualified appointments, and only get paid when we deliver results.

The one thing that varies by country is the compliance framework. In the UK we operate under PECR. In the US, automated outreach is governed by the TCPA (Telephone Consumer Protection Act), which has its own consent requirements. We build compliance into every campaign regardless of jurisdiction — so if you're a US-based business, we'll make sure your campaign meets TCPA standards before a single message goes out.

If you're unsure whether your existing lead database meets the consent requirements in your market, that's worth discussing before we start — it's one of the first things we'll cover in your consultation.

There's no catch, but let's be straight: this isn't charity. We're a performance business and we back ourselves to generate returns. The no-upfront model works because we're selective about who we partner with — we only take on databases where we believe we can produce results. If we didn't think we could make money, we wouldn't agree to the partnership. The risk is real on our side, which is exactly why we're motivated to perform.

We don't offer a results guarantee, and we want to be honest about why.

When we agree to work with a partner, it's because we genuinely believe there's opportunity in their dormant database — we wouldn't take it on otherwise. But the truth is, we're going in blind on lead quality. We don't know how old those contacts are, how they were originally acquired, or how they'll respond. Nobody does until we start.

What we can tell you is that we carry all the risk. There's no upfront cost to you — we absorb the time, the technology, and the campaign costs ourselves. If the leads don't convert, you've lost nothing. We have.

That's not a disclaimer — it's the whole model. Our incentive is entirely aligned with yours.

We only charge when we book qualified appointments into your calendar, or only if you make sales (contract dependent). If the lead doesn't meet your criteria or the appointment doesn't happen, you pay nothing. The risk is entirely ours, not yours.

We hear this fairly often. Most complaints about AI outreach come down to three things: spammy messaging, poor lead qualification, and no accountability when results don't materialise. Our model is built around all three — we craft personalised campaigns, we agree qualification criteria upfront, and because we only earn when you do, we have every reason to get it right. We're happy to walk you through exactly how a campaign works before you commit to anything.

Very little. Once we've agreed the criteria and received your database, we handle the entire reactivation process. Your sales team simply receives qualified appointments in their calendar. You may need 30–60 minutes at the start to brief us on your ideal customer profile, and occasional check-ins to review quality — that's typically it.

Yes — in fact that's the ideal setup. We're reactivating leads who have already gone cold, so there's no overlap with your current pipeline. Think of it as a parallel revenue stream running in the background while your team focuses on live prospects.

Every partnership is structured differently, and we agree the terms before anything starts. For some clients we charge a fixed fee per qualified appointment booked — meaning a prospect who has confirmed interest, meets your criteria, and has a slot in your calendar. For others, particularly where we're confident in the opportunity, we work on a commission basis — taking a percentage of sales revenue generated from reactivated leads instead.

Either way, the definition of "qualified" is agreed upfront. We don't count wrong numbers, no-shows, or leads who don't meet your criteria. You'll know exactly what you're paying for before the campaign begins.

We need your existing lead database — typically a CSV or CRM export containing names and phone numbers. That's it. We handle everything else. Your data is processed in full compliance with UK GDPR, we're registered with the ICO, and we'll sign a Data Processing Agreement before anything starts. Your leads stay yours.

Your data is used solely for the agreed campaign and retained only for as long as necessary under GDPR. At the end of the engagement it is securely deleted or returned to you. We never sell, share, or repurpose your leads.

You do. Your database is yours before, during, and after the campaign. Any new information gathered during reactivation — updated contact details, expressed interest, opt-outs — is returned to you or deleted at your instruction. We make no claim to your customer data.

We work under a formal partnership agreement, but it's designed to protect both sides — not trap either of them. There's no lengthy lock-in. If the campaign isn't working for you, or circumstances change on either side, the agreement includes a straightforward exit process so both parties can disengage quickly and without dispute. We'd rather part on good terms than hold anyone to something that isn't working.

Yes, without hesitation. We handle sensitive commercial data — your customer database, your sales performance, your margins — and we understand why confidentiality matters. If you need an NDA in place before sharing anything with us, just ask. We'll turn it around quickly.